Holmen Market Insight March 2018

Do you read bedtime stories to your children? Perfect – your children will likely thank you in the future and hopefully pass the stories on to your grandchildren. If you don’t, maybe you should find the time to start. A survey in UK has concluded that the number of pre-school children being read to have dropped in the recent years. Interestingly, the decrease correlates to an increase of pre-school children watching online video content. Meanwhile, parents are struggling to find energy at the end of a working-day while in contrast also being concerned that their children are spending too much time in front of a screen.

A child’s early development will most certainly affect future behaviours in all aspects. Storytelling is fun, and it can help your child in sparking their curiosityand imagination. Every single artist, great inventor or successful entrepreneur was once a child. Perhaps you are reading to the next Elon Musk or Jeff Bezos?

In this report you can read about the recent studies of pre-school children’s reading habits, as well as the need for sustainable transformation and how consumers prefer ads in legacy media. You will also find interesting facts about new technology and customer behaviour that are affecting shopping habits.


Best regards
Holmen Insight Team

HMI - Holmen Market Insight

This report is a monthly market monitor produced by Holmen Insight Team, highlighting past month’s most interesting market news. The report covers trends, events, news and tendencies in and around the paper market.



Holmen Paper
601 88 Norrköping

+46 11 - 23 50 00

Connect with Holmen Paper

  • Holmen.com
  • Products
  • Sustainability
  • Find your contact

© Holmen Paper 2018